What is optiphen and why is it in the ingredient list?

Optiphen is a natural preservative that is uniquely paraben-free and formaldehyde-free! It consists of Phenoxyethanol in an emollient base of Caprylyl Glycol. Water-based products go bad quickly without some type of preservative most of which consist of parabens and formaldehyde believe it or not! I know it is crazy to think most of our lotions, creams, moisturizers that we purchase at the store, even the high-end ones, have formaldehyde as one of their main ingredients! 

Optiphen is a natural way of extending our lotions and creams without adding these scary chemicals!